The Difference Between Advertising and Marketing

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It's like comparing Apples to Oranges

As a business owner, you know that marketing and advertising are vital to your company’s success. However, many believe that marketing and advertising are one in the same when they are two different concepts. Both have to do with promotion of your product/service, but the difference lies in how they are executed. Advertising is any paid promotion (i.e. buying an ad) while marketing involves a much broader set of activities to promote businesses (i.e. social media, publicity, content marketing, etc.).

  • Advertising might be a TV commercial, a radio spot, a quarter-page magazine ad,  a newspaper classified, a billboard or an Internet display ad.

  • Marketing in small business includes social media, free business listings, strategic product pricing,  publicity, email marketing, content marketing, search engine optimization and more. It also includes advertising.

While advertising shares similarities with some other forms of promotion, advertising is usually more within your control. Small business advertising may better drive the results you need.  Small business advertising also amplifies the impact of other forms of marketing, by making sure more people see your messages.


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Rebecca StewartBrand Strategist

I specialize in growth marketing for Grolo by optimizing social media, digital advertising, branding, and content creation for small business clients. I would love to hear about your brand or business that would benefit from fun, creative and most importantly effective growth strategy.

 
 


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