Why Your Business Needs a Blog
Throughout your journey as a small business owner, it may have been suggested to you that you start a blog for your business. However, while this practice is recommended for small business owners to utilize, many fail to do so. While a blog may be intimidating (maybe you’re not keen on writing), a functioning business blog can help your business sore to new heights. Having a blog for your business will not only help potential customers learn more about your brand, but it will pay off by better optimizing your SEO footprint on the Web and help you to establish yourself as an authority in your area of expertise.
TWO HUGE BENEFITS OF HAVING A BLOG
MORE EFFECTIVE SEO
Having a website is not enough to allowing online visitors to find it with all of the other online noise. Having a marketing strategy is essential to attract new visitors to your website, thereby growing your business.
To get the best results from SEO, you need to update your website with fresh content on a regular basis. This way, when the Google bots assess your site, they will push it to the top amongst Google search organic (unpaid) results. As a rule, if your site is not featured amongst the first few results on Google, it is likely you are not getting a lot of traffic.
To help Google index your site, you need to include relevant keywords (words and phrases) in your content, and there’s no better place to do that than in your blog. A source found that sites that have a blog have 43% more indexed Google pages than those that do not!
Do a Google Adwords search to find keywords that your audience may be searching for, and center your writing around them.
If your business has a local presence, consider adding location-specific keywords (Baltimore Tattoo Shop or Fairfax Mexican Restaurant) to gain foot traffic.
BE THE AUTHORITY
The truth is that regardless of what industry you are in, you most likely have competitors. A key way to distinguish yourself from them and work towards getting your customers to trust you is to become an authority in your field.
Consider these people:
- Oprah Winfrey and her book club
- Suze Orman and her portfolio of financial products
- Dr. Oz and his medical products recommendations
Although people can purchase any of items from anywhere, they are most likely to listen to the advice of influencers in their given fields.
A blog provides you with an opportunity to educate your customers, making them feel confident that you are a true expert. Once you create a relationship based on trust, you can push products and services through your blog, and your clients will listen to your recommendations.
Jason Banks | Brand Strategist
I specialize in growth marketing for Grolo by optimizing social media, digital advertising, branding, and content creation for small business clients. I would love to hear about your brand or business that would benefit from fun, creative and most importantly effective growth strategy.